If you’re reading this then you are probably already aware of the value of having your website show up on the first page of a search for the product or service that you offer. In order to show up on top, you need to have Search Engine Optimization (or SEO) done on your website.

There are literally hundreds of web companies offering SEO services, but very few know how to make SEO work for local businesses. In fact, traditional SEO services like virtually all SEO companies are offering are simply not good enough anymore.

In this short article, I’m going to explain 3 big reasons why traditional Search Engine Optimization (or SEO) does not work well for local companies. However, before I explain the 3 reasons, let’s talk for just a minute about what traditional SEO companies actually do.
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If you’ve been wondering whether or not you should “cough up the big bucks” to have a web development company make a brand new website for your company, then please read the information below. The following “5 reasons” will save you a lot of time, money, effort, and frustration.


1. Nice-Looking Websites Are Not That Valuable If you think you need a nice looking website, then you really don’t understand the point of a website in the first place. Unfortunately, too many business owners think that their website should be a place where somebody can find out more information about their business—like an online brochure. This is the wrong perspective. You should consider your website to be a marketing tool—that is, an educational powerhouse that actually makes you real money because it causes your prospects to draw this conclusion, “I’d have to be an absolute fool to do business with anybody else but you regardless of price.” In order to have this effect on your prospects and clients, you need to have the right content and message on your website. If you have the right content and message, then the design basically doesn’t matter—as long as the design is not terrible or distracting, your website will be effective.
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So here’s the deal, the 3 Forbidden Phrases that you should never use in advertising are phrases or statements that include platitudes. Now, let me give you the definition of a platitude. A platitude is defined as “words or phrases that are drearily commonplace and predictable that lack power to evoke interest through overuse or repetition, that nevertheless are stated as though they were original or significant.”


These are words and phrases like: highest quality, biggest selection, largest inventory, best service, been in business since 1776 BC, family owned, gets the job done right the first time, fast, residential and commercial, free estimates, locally owned and operated, #1 in satisfaction, we’re better, why pay more, lowest prices, we care, conveniently located, professional, experienced, affordable, board certified, accredited, we’re different, advanced techniques, call today, dependable, etc. Do you get the point yet?
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  • 216-738-8655