There are literally hundreds of web companies offering SEO services, but very few know how to make SEO work for local businesses. In fact, traditional SEO services like virtually all SEO companies are offering are simply not good enough anymore.
In this short article, I’m going to explain 3 big reasons why traditional Search Engine Optimization (or SEO) does not work well for local companies. However, before I explain the 3 reasons, let’s talk for just a minute about what traditional SEO companies actually do.
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1. Nice-Looking Websites Are Not That Valuable
If you think you need a nice looking website, then you really don’t understand the point of a website in the first place. Unfortunately, too many business owners think that their website should be a place where somebody can find out more information about their business—like an online brochure. This is the wrong perspective. You should consider your website to be a marketing tool—that is, an educational powerhouse that actually makes you real money because it causes your prospects to draw this conclusion, “I’d have to be an absolute fool to do business with anybody else but you regardless of price.” In order to have this effect on your prospects and clients, you need to have the right content and message on your website. If you have the right content and message, then the design basically doesn’t matter—as long as the design is not terrible or distracting, your website will be effective.
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These are words and phrases like: highest quality, biggest selection, largest inventory, best service, been in business since 1776 BC, family owned, gets the job done right the first time, fast, residential and commercial, free estimates, locally owned and operated, #1 in satisfaction, we’re better, why pay more, lowest prices, we care, conveniently located, professional, experienced, affordable, board certified, accredited, we’re different, advanced techniques, call today, dependable, etc. Do you get the point yet?
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Our Exclusive Online Marketing System is your exclusive secret tool to effortlessly and automatically dominate your industry in your city. Imagine what it would be like for your business to be the most recognized online AND offline.
The concept is simple. Instead of hiring a Marketing Director or adding additional staff to your marketing department, you can simply outsource your entire marketing to us. We do the work. You get the credit... and the profits.
The Next Level Marketing Program is a COMPLETE marketing system unlike anything you’ve ever seen. In short, it's our best services exclusively optimized for your business. Take your profits to the next level faster than ever.
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